1. Introduction and Purpose:

Tale of Tails (hereinafter referred to as “TOT”) is an initiative by Advitya Ventures having its registered office at 83, 3rd floor, Aditya Industrial Estate, Chincholi Bunder Road, Mumbai, Mumbai Suburban. TOT aims to enable responsible pet parenting by connecting pet parents with trusted ecosystem partners through its e-commerce platform. TOT is committed to protecting your privacy and personal information. The privacy policy outlines how we collect, use, store and disclose personal data in accordance with The Information Technology Act, 2000 (IT Act) and The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules). By accessing and using our services, including but not limited to our website and related applications including third-party applications, you hereby consent to the collection, use, processing, storage, and disclosure of your personal information as described in this Privacy Policy.

TOT will act as a facilitator between the service providers (hereinafter referred to as “seller”) and buyers (hereinafter referred to as “pet parents”). Seller’s category on the e-commerce platform will include veterinary doctors, trainers, groomers, nutritionist, retailers, behaviourist, pet walkers, pet sitters, communicators, breeders, kennels, pet sitters and boarding centres.  

  1. Scope: 

This Privacy Policy is applicable to the website __________________ (hereinafter referred to as the “Website”) operated by TOT. When you visit our website, you have the option to navigate its pages without providing any personal information. However, we may collect your personal information when you interact with our website, utilize our services, or communicate with us.

  1. Collection of Personal information:

We may collect various types of personal information, including but not limited to:

  • Contact Information such as name, email address, phone number, identity proof and delivery address (hereinafter referred to as “Data”);
  • Credit card/Debit card and other payment instrumental details
  • If you interact with our marketing team, such as by requesting a demo or inquiring about our services, we may collect the information you provide during such interactions;
  • Information through the use of cookies and similar technologies that help us understand your preferences and improve your experience;
  • When you use our applications, websites, or services, certain information may be collected automatically, including your IP address, internet connection and provider, operating system, and other relevant details;
  • In some cases, we may collect additional incidental data that is necessary or relevant to the services we provide.
  1. How the personal information is used:

The personal information we collect may be used for various purposes, including but not limited to:

  • For marketing communications to reach out to you and inform you about the range of services offered by TOT;
  • For personalising and enhancing your experience when you use our services and provide information to TOT during the course of business;
  • For communicating with you and respond to your inquiries, requests or feedbacks;
  • For sending you updates, promotional materials, newsletters, or other relevant information to enhance your knowledge and keep you informed about our offerings;
  • For research and analysis purposes, to improve our services, and to better understand market trends and customer preferences;
  • For evaluating and considering your job application, if you choose to apply for a suitable position with TOT,;
  • For fulfilling our legal obligations and comply with regulatory requirements;
  • For fulfilling our obligations if mandated by any courts of laws or legal / regulatory authorities.
  1. Protection and Storage of personal information:

We employ reasonable security measures to safeguard your personal information against unauthorized access, loss, misuse, or alteration. The personal information is stored and retained for at least 180 days after the cancellation or withdrawal of registration and maximum for a period no longer than it is required for the purpose for which it is collected or is required under any applicable law. We shall continue to retain the data for analytical or research purpose in anonymised form.  

  1. Disclosure of personal information:

We may disclose personal information to third parties in the following circumstances:

  • If we have obtained your explicit consent or if you have specifically directed us to do so;
  • When required to comply with applicable laws, regulations, legal processes, or governmental requests. This includes situations where we are legally obligated to disclose information to law enforcement agencies, regulatory authorities, or other government entities;
  • If we believe it is necessary to protect the rights, property, or safety of our employees, customers, or the general public. This may include sharing information with legal authorities, legal counsel, or other parties involved in enforcing our rights or addressing potential threats or risks.
  1. Your rights and choices :

As the data subject, you  have certain rights and choices concerning your personal information. These rights, subject to applicable laws, may include:

  • Right to withdraw consent: You have the right to withdraw your previously given consent for the processing of your personal information by TOT;
  • Right to request erasure: You have the right to request the erasure of your personal information from TOT records, which includes opting out of services provided by TOT and unsubscribing from marketing materials;
  • Right to update and rectify: You have the right to update, rectify, edit, or complete any inaccuracies in the personal information held by us;
  • Right to data portability: You have the right to obtain information related to your personal information held by TOT in a structured, commonly used, and machine-readable format;
  • Right to restrict processing: You have the right to request the restriction of further processing of your personal information in certain circumstances, such as when there are accuracy concerns, the processing is no longer necessary, or it is unlawful.

To exercise these rights or make any requests related to your personal information, please contact us using the contact information provided in the “Contact Us” section below.

Please note that the availability and scope of these rights may be subject to specific legal requirements and exemptions.

  1. Consent:

You have the option to withdraw consent for the collection and processing of your information at a later stage. However, please note that if you choose not to provide certain information or decide to withdraw your consent, it may impact your ability to access and view certain features or parts of the website.

  1. Protection of sensitive data:

TOT does not envisage obtainment of any racial, ethnic, political, religious, philosophical, genetic, health, sexual, or biometric data as sensitive data for the purpose of processing on this website, unless it has been specifically made public by you even after having consented for processing of data by TOT. You are recommended to refrain from making any comments provoking or hurting racial, ethnic, political, religious, philosophical, genetic, health, sexual sentiments or biometric data on our website and TOT will not be responsible for any protection of data in this regard.

  1. Updates to this privacy policy:

We may periodically update this Privacy Policy to reflect changes in our practices, legal obligations, or services. When there are significant updates, we will notify you by posting the revised policy on our website and update the “last updated date”. We encourage you to review this policy regularly to stay informed about any changes.

  1. Contact us for any grievances:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Name of the Grievances Redressal Officer: Ms. Meena Chaudhari

Registered address: 83, 3rd floor, Aditya Industrial Estate,

Chincholi Bunder Road, Mumbai, Mumbai Suburban

Phone Number: 6262303095

Designation: Grievance Redressal Officer

Email Address: meena.chaudhari25@gmail.com

Last updated: (Date to be added)